We monitor trends around the clock and turn them into finished content for your brand within 24 hours. Recipe idea, shoot and edit from our own kitchen in Berlin, built for reach on Instagram, TikTok, Pinterest and YouTube.
600+ videos, 100M+ organic views
Owned media for PepsiCo brands
Trend recipes for social
71,000 saves on one reel
Campaign with Ninja
Collaboration with Milka and Ninja
Owned media, the channel's top post at the time
Collaboration with Ninja
Recipes and photos for PR
Drink recipe for effect
Cookbook 250+, app 200+ recipes
NinjaJust SpicesBORANinja
Used in the recipeNinja CRISPi PRO 7-in-1 Glas-Air-Fryer
Ninja · Always-on social
On Instagram from 20,000 to over 500,000 followers.
Over 600 videos, produced entirely in-house.
700,000+
Followers, all channels
100M+
Organic views
Just Spices · Recipe development and reels
71,000 people saved one recipe.
Saves are the most honest metric in food content. They mean: I'm going to cook this.
2.5M
Views
31,500
Likes
BORA · Cookbook and app
Over 450 recipes for a brand that means fine dining.
Recipe development and photography for the cookbook and the app.
250+
Recipes for the cookbook
200+
Recipes for the app
Ninja · Organic reach
€878,700 media value. Zero media budget.
That's what the same reach would have cost as paid advertising.
774,000
Interactions in one year
Results
One reel 1.36M views.
One series finale 10,763 new followers in 72 hours.
Both for Ninja. In each case, over 80% of views came from people who don't follow the channel.
The challenge
A spot that works on TV gets swiped away in the feed.We design every video for the feed, from the very first idea.
Campaigns come four times a year. A channel needs fresh content every week.We deliver weekly, on a fixed editorial calendar.
A trend lives for 72 hours. An approval process takes longer.That's exactly what our production is built for.
Services
Everything from one kitchen: idea, recipe, shoot and edit.
01Content strategy and conceptsFormats, editorial calendar, campaign ideas
02Social video and food photographyVertical for Reels, TikTok and Pinterest, landscape for YouTube
03Recipe development and editorialFrom social series to cookbooks
04Our channel: app and webYour product on the recipe, in the app and in Google search
Four examples from recent months. The editorial calendar runs from the World Cup to the last night of the year.
World Cup
Curaçao vs. Germany slushy
Country face-off for Pepsi, plus our own series for Ninja
Christmas
Gingerbread White Russian
From the first week of Advent to the big day
Heatwave
Peach and lemon iced tea slush
When 35 degrees are forecast, the content is already done
New Year's Eve
Champagne sorbet
For that one night of the year
BORA · Cookbook & app
Not everything belongs in 9:16.
For BORA, we develop fine-dining recipes and photograph them for the cookbook and the BORA app. Calmer, more elaborate, made for the page rather than the feed. Same kitchen, same crew, a different visual language.
The difference · Our channel
Most agencies deliver content. We deliver the channel too.
A reel is done after a few days. With us, the recipe lives on, with your product.
01 · Today in the feedThe reel brings the reach.
02 · Tomorrow on GoogleThe recipe gets its own page, with your product.
03 · Permanently in the appAll Ninja recipes in one place, on the brand profile in the Foodoholic app.
The hungriest team in town
FounderFlorian Kaminski
Head of Creative KitchenLaura Wolters
Senior Recipe Developer & HostMartina Trommer
Senior Video Producer & EditorMichał Kuleba
Contact
Is your brand hungry?
One-off production, project or retainer. We can start right away, without long lead times.
600+ videos, 100M+ organic views
Owned media for PepsiCo brands
Trend recipes for social
71,000 saves on one reel
Campaign with Ninja
Collaboration with Milka and Ninja
Owned media, the channel's top post at the time
Collaboration with Ninja
Recipes and photos for PR
Drink recipe for effect
Cookbook 250+, app 200+ recipes
1.36M views.
10,763 new followers in 72 hours.
02 · Tomorrow on GoogleThe recipe gets its own page, with your product.
03 · Permanently in the appAll Ninja recipes in one place, on the brand profile in the Foodoholic app.
